How I built my first cold paid acquisition campaign.
90+ conversions · ~$365 spend · 6.2% CTR
One-time purchase · Lifetime access · 30-day guarantee
Campaign Results
Conversion Funnel
From the offer and positioning to the creatives, headlines, campaign setup and testing process. I break down what I actually ran, why I made each decision, what worked, what didn't, and how to apply the same process to your own business so you can skip months of testing and expensive mistakes.
$365
Ad Spend
90+
Conversion Events
6.2%
CTR
First
Paid Campaign
The conversion events shown above came from a free introductory offer. Results are shown as a case study, not a promise of future performance.
Paid traffic magnifies what already exists.
A weak offer sent to the perfect audience is still a weak offer.
Before worrying about complicated campaign structures, I focused on the things a stranger actually sees:
The Cold Ads System shows you exactly how I thought through each one.
The Cold Ads System is designed for people who already have something real to sell and want to understand how to acquire customers from cold traffic.
Online Business Owners
You already sell a product, service, subscription or membership.
Organic-First Founders
Your offer already gets customers through content, referrals or an existing audience and you want to add paid acquisition.
Current Advertisers
You are already spending on ads but want to improve your offer, positioning, creative or testing process.
Builders & Operators
You want to understand the reasoning behind a working campaign instead of blindly copying campaign settings.
This is probably NOT for you if:
Video walkthroughs + actionable workbook
A concise, transparent walkthrough of the exact campaign, paired with an actionable workbook that helps you turn every lesson into decisions for your own business.
I show you the full campaign from start to finish: the offer, positioning, creative, copy, funnel, campaign setup, testing process and data. You see exactly what I ran, why I made each decision, what worked and what I would change.
Use the actionable workbook alongside the videos to build your own cold acquisition system. Each lesson becomes a concrete decision, from defining your strongest offer and angle to mapping your funnel and first testing plan.
Get access to the Cold Ads System community for continued learning, questions and shared insights. As I complete meaningful new campaigns, additional case studies and the strongest lessons can be added for members.
Module 01
Module 02
Module 03
Module 04
Module 05
Module 06
Module 07
Turn the case study into a framework for your own business.
The system includes an implementation workbook designed to turn each lesson into decisions for your own business.
Workbook includes
Implementation Workbook
The Cold Ads System
Acquire Cold is built around live execution. As I run meaningful new acquisition experiments, the strongest case studies, lessons, wins and failures can be added to the system.
The goal is not to create another static marketing course. It is to document what actually happens when offers meet cold traffic.
Case Study 01
Free Acquisition Campaign
90+ conversions / ~$365 spend / 6.2% CTR
Case Study 02
Coming Next
Future Experiments
Added As Completed
Added as relevant campaigns are completed
I've built software, subscription businesses, communities, free trial conversions and high six-figure offers. This is the acquisition process I actually use, fully documented, transparent, and not theorized.
Results from some of my offers
30-Day Guarantee
Go through The Cold Ads System and complete the implementation material.
If within 30 days you cannot identify at least three concrete changes worth testing across your offer, creative, funnel or paid-acquisition process, contact us for a full refund.
The Cold Ads System
$297
One Time
Secure checkout through Whop.
No. Meta is one channel used in the case study, but the core material focuses on offer, positioning, creative, conversion and testing principles that can be applied more broadly to cold paid traffic.
Yes, this was the first time I had moved from organic to paid acquisition and launched a set of creatives.
I have designed the system to bring you value and show you exactly what worked and I'm confident it can help you. However, of course no result is guaranteed. Every offer, audience, and funnel is different. The system shows the process and reasoning behind a real campaign so you can apply the principles to your business.
Existing operators and creators with a real product, service, SaaS, community, membership, digital product or other online offer.
Yes, if you have an existing offer but have never ran paid acquisition, you can apply all the lessons.
I kept everything intentionally concise. The goal is implementation rather than creating hours of unnecessary content.
Yes, you receive ongoing access to The Cold Ads System, including the community and any future additions or content.
You have 30 days and if you implement the material and can't identify three concrete changes worth testing in your offer, creative, funnel or acquisition process, you can request a refund. Your request must include your completed workbook so I can confirm you went through the system and, where possible, help you identify value you may have missed.
